Great products deserve great service.

The customer portal
your products deserve.

Customer portal, processes, and services — all in one place. Deflect support tickets, reduce your cost-to-serve, and protect your revenue from churn by giving your B2B customers the self-serve experience they expect.

Request a free demo

No strings attached. Personal. Tailored to your industry.

Sign in with Microsoft
Made in Germany
GDPR compliant
More than a customer portal

Your portal. Your processes around it.

B2Board is your customer portal — with documents, updates and support. But your customers need more than just access. They need a well-thought-out process: from first contact to the last day. Build your process step by step — no coding required.

Onboarding Wizard

Step-by-step setup for new customers

Email

Welcome Flow

Automatic greeting & first information

Push

Data Collection

Collect customer data in a structured way

Core

Customer Portal

Better service for your customers — without a single line of code.

Documents · Updates · Support

EmailPush

Collect Feedback

Measure & improve satisfaction

Email

Contract Renewal

Automatic reminder & renewal

Offboarding

Clean closure & handover

Slack
Fully customizable

This example shows a typical workflow. You can add, remove or adjust every step — tailored to your process.

Sound familiar?

Day-to-day costs you more than it should.

"

"Where is the current manual for machine 3?"

This question costs your support team hours every day — even though the document already exists.

Every manually answered request like this is avoidable. B2Board gives your customers direct access — no email, no waiting, no effort from your team.

"

"I didn't get that."

What your customers say about every second announcement you sent by email.

Poor communication is one of the most common reasons B2B customers switch vendors. B2Board ensures updates land — with read acknowledgement.

"

"Could you send that again?"

Invoices, certificates, contracts — lost in overflowing inboxes.

The majority of B2B buyers prefer self-service for routine tasks. Forcing an email chain damages their experience and wastes your resources.

The 45-minute email.

What happens when a customer sends a support email?

1

Lands in the generic "support" inbox

2

Gets forwarded to the team lead

3

Ends up with a random employee who isn't responsible

4

Blocks 20 minutes of the daily standup

5

Escalates to management or IT

One simple customer request burns 45 minutes of highly skilled staff time.

With B2Board

The request lands directly as a structured ticket in the portal — instantly visible, instantly assigned to the right person. No ping-pong. No inbox. No escalation.

Why it pays off

The ROI of
B2B Self-Service.

Protect your revenue. Deflect your costs.

Protect revenue

A poor customer experience is one of the most common reasons B2B buyers switch vendors — often silently and without warning.

Cut support costs

Companies with structured digital self-service measurably reduce their cost-to-serve while simultaneously lowering customer churn rates.

Meet expectations

The majority of B2B buyers prefer self-service for routine tasks. Companies that don't offer it lose customers to those that do.

B2Board isn't just a portal. It's your framework for scaling support without scaling headcount.

Simple as that.

No IT project. No training. Just start.

01

Customers find everything instantly

Manuals, invoices, certificates — each customer sees only what is relevant to them. No more searching.

Fewer "could you send me that?" requests
Machine 7 — Documents 3 files
Manual_v3.2.pdf
4.2 MB · updated today
New
Maintenance_Plan_Q1-2024.pdf
1.1 MB · Jan 15, 2024
CE_Declaration_of_Conformity.pdf
0.8 MB · valid until 2026
Maintenance Notice
Mar 22 · 08:14 AM

Machine 7 will be serviced on Friday, March 22 between 06:00–10:00 AM.

Machine 7 Maintenance
Read receipts 11 / 14
02

Updates that actually land

You write an update — it goes straight to your customers. With read confirmation when it matters.

No more "I didn't get that" excuses
03

Support without the phone chain

Your customer reports a problem from their smartphone. You see it immediately, reply directly — done.

Ticket deflection from day one
Ticket #1247
Machine 3 · M. Weber
Open
MW

Machine 3 won't start this morning. Error code E42.

Photo_Machine3.jpg
08:47

Thanks! Error code E42 points to Sensor B. Technician is on the way today.

09:03
SU
Write a message…
The internal illusion

Your ERP or CRM
isn't enough.

Internally perfect. Externally in the void.

Many companies invest heavily in Business Central, SAP, or Salesforce. Internal processes run fully automated. But where the system ends at the company boundary, the black hole begins: customers can't find critical information, miss updates, and email the same question three times a day.

An ERP organises your company. B2Board organises your customers.

Your ERP / CRM

Internally structured

Company boundary

Your customer

Lost in the email void

B2Board

The bridge to the outside

Bridge
Integrations — optional

Tickets run natively in the portal.
Or route them into your existing tools.

B2Board manages customer requests fully within the portal — no external tools required. Already using Jira, Teams, or Slack? Connect them in a few clicks.

Chat & Notifications

Microsoft Teams

Optionally route portal tickets to Teams channels

Slack

Optional notifications to your workspace

Tickets & Tasks

Jira

Optionally sync portal tickets as Jira issues

Linear

Optional: sync with Linear

Zendesk

Optional: mirror tickets in Zendesk

Freshdesk

Optional: manage requests in Freshdesk

For Developers

Webhooks

Forward events to your own systems

REST API

Full control via API

Customer request in the portal — structured and assigned instantly

1

Customer reports issue in portal

2

Ticket created natively in the portal

3

Optional: forward to Jira or Teams

Software Company

1

Customer reports bug directly in the portal

2

Structured ticket — instantly visible, no info@ inbox

3

Optional: auto-created as Jira issue or Teams notification

Machine Builder

1

Customer reports machine error in portal

2

Ticket assigned in portal — no email ping-pong

3

Optional: forward to technician via Slack or webhook

Your IT team will love it.

Sign in with Microsoft
Made in Germany
GDPR compliant
ISO 27001
Self-hosted option

Your login. Your rules.

No new password. No new registration. Your customers just use the login they already know.

M
Müller Maschinenbau GmbH
Customer Portal

Welcome back

Please sign in to continue.

or

This access is provided by
Müller Maschinenbau GmbH

Microsoft Entra ID

Recommended

One click — and your customers are in. Works with Azure AD and Microsoft 365.

Enterprise SSO

SAML 2.0 and OpenID Connect. Compatible with Okta, Auth0, PingIdentity and all other enterprise providers.

Magic Link via email

Passwordless login for small partners and tradespeople — no IT effort, no password to remember.

Compatible with

MicrosoftGoogleOktaAuth0SAML 2.0OpenID ConnectLDAP
Early Access

Be there when it launches.

B2Board is in its final development phase. Book a personal demo now — and be among the first to use the finished product.

Made in Germany

Developed & hosted in Germany

GDPR compliant

Data protection to European standards

ISO 27001

Certified information security management

Made in Germany
GDPR compliant
ISO 27001